The North Face encourages people to never stop exploring in its latest campaign, called “Never Stop Exploring”.

One of the spots features a North Face base camp duffel on a carousel, while the voiceover says “When curiosity asks ‘What’s out there?’ Fear, routine, hesitation. All try to hold us back. But exploration… Exploration says ‘See for yourself!'”.

At the end of the spot, the tagline “Never Stop Exploring” flashes across the screen.

The campaign also features stuntwoman, martial artist and action star Marie Mouroum, producer, rapper and sound engineer Pi’erre Bourne, photographer, climber, and filmmaker Jimmy Chin, Mikhail Martin, founder of “Brothers of Climbing,” a platform aimed at encouraging everyone to explore beyond their comfort zone”, and musician, pianist, composer Okiem.