TD Bank, American national bank and subsidiary of the Canadian multinational Toronto-Dominion Bank based in Toronto, Ontario, advertises its Fraud Alerts service in a new funny commercial.
Titled “Grab the Lobster,” the 30-second spot opens with a woman who receives, while gardening, a Fraud Alert on her mobile phone, informing her that her card is being used for a payment at restaurant Riviera and asking for a confirmation is she is the one making the payment. She replies at the text message with a “No,” which leads to the guilty couple leave everything and run away from the restaurant. Well, actually not everything, because when her date asks her to grab the lobster, the woman turns around to grab it. “Help stop fraud fast with TD Fraud Alert wherever you are,” the voiceover says, adding – at the end of the spot – the bank’s tagline, “Ready for you”.
TD Fraud Alerts service, which is available on all personal TD Access Cards and TD Credit Cards, allows users to block and unblock in real time, wherever they are, suspicious transactions on their TD cards. If your mobile number is up to date in your TD customer profile, you will receive at no cost instant text messages notifying you in case suspicious activity is detected on your TD cards, the bank informs. If you receive a TD Fraud Alert, you can reply immediately by text message to confirm if you recognize the transaction and avoid the inconvenience of an unnecessarily blocked Card.