Taco Bell promotes, in a new ad part of the “Belluminati” campaign, the new $1 Triple Melt Burrito, available for a limited time at local participating Taco Bell locations.

The 15-second spot, set against the same backdrop as the initial Belluminati spots, created by Deutsch, which nod to the Illuminati (a famed secret society), features the Triple Melt Burrito, which includes seasoned beef, seasoned rice, Nacho cheese sauce, and 3 cheese blend made of melty cheddar, Pepper Jack, and mozzarella, all wrapped in a warm tortilla.

Among the popular upgrades are guacamole, reduced fat sour cream, and tomatoes, priced at $0,50 each. Customers can also choose from a variety of add-ons like beans, black beans, lettuce, Romaine lettuce, onions, red strips, Jalapeño peppers, cheese, chicken, shredded chicken, potatoes, steak, and tomatoes.

The fast-food restaurant chain urges people to “explore the power of the dollar” and indulge in over twenty different menu items from breakfast to late night for just a dollar each. The $1 Value Menu includes Grilled Breakfast Burrito Fiesta Potato, Grilled Breakfast Burrito Bacon, Breakfast Soft Taco, Grilled Breakfast Burrito Sausage, Sausage Flatbread Quesadilla, Hashbrown, Cinnabon Delights, Mini Skillet Bowl, Shredded Chicken Mini Quesadilla, Beefy Fritos Burrito, Cheesy Bean and Rice Burrito, Cheesy Roll-up, Caramel Apple Empanada, Triple Melt Nachos, Triple Layer Nachos, and others.