The latest Westons Cider’s ad campaign, titled “The Wonderfulness of Local”, aims at highlighting that its Stowford Press cider is made with locally-sourced apples, grown within just 50 miles of the brand’s cider mill.
The TV spot, created and produced by Red Bee and directed by Ollie Parsons, features comedian Ellie Taylor and adventurer Alastair Humphreys exploring the 50-miles surroundings of Westons’ cider mill in Much Marcle, Herefordshire, the place where apples are taken from to create every pint of Stowford Press cider.
The advert, available in 60-, 30- and 10-second versions, debuted during Channel 4 and ITV’s prime time Friday night schedules and also runs on channels including Sky Media and BT Sport.
The new campaign, which marks the biggest marketing package ever put behind Stowford Press, also includes a programme of high-profile sponsorships, consumer PR, on-trade and in-store customer marketing, blogger activation and social media activity, all aimed at celebrating “the wonderfulness of local”.
The Stowford Press, which “combines century-old traditions with a flavour designed to appeal to more modern tastes” – according to the brand, comes in Apple and Mixed Berries flavors. Whilst the Apple variant is available in draught, 500 ml & 330 ml bottles and 500 ml can, the Mixed Berries variant is available in draught only.