SodaStream shines a light, in one of its latest ads, on the issue of pollution due to single-use plastic bottles and urges people to stop buying them and use, instead, SodaStream’s reusable tap water bottle and the carbonated water maker.
Titled “Time For A Change,” the spot takes a jab at Coca Cola’s iconic 1971 commercial “Hilltop” (which featured diverse youngsters from around the world singing “I’d like to buy the world a Coke” standing on a hilltop in Italy with Cokes in their hands) by showing a group of people standing on an iceberg-sized heap of discarded plastic bottles, each with a plastic bottle of water (of the “Liter” brand) in their hands, singing about saving the world, in a song called “It’s Time for a Change”.
The girl wearing a white dress is actress and singer Sarah Catherine Hook and the giant man is the Icelandic professional strongman and actor Hafthor “The Mountain” Bjornsson (who played Ser Gregor “The Mountain” Clegane for the HBO series Game of Thrones). The sea turtle held by Bjornsson is voiced by Sir Red Stewart, who’s also singing, raising the question “How many bottles would it take before we face the cost?”.
Sarah Catherine Hook enters the corporate board room featured at the beginning of the film and highlights that the reusable SodaStream bottle can save up to 2000 bottles a year.
On its quest to “help save the world from plastic bottles,” the brand also encourages people to sign its pledge to eliminate single-use plastic bottles, advises them to stop using plastic bags, straws, cups and bottles, and donate now, informing that SodaStream will match every donation to the Turtle Island Reservation Network. In addition, SodaStream also funds a sea turtle tattoo to help raise awareness for the fight against plastic.