Samsung continues its series of ads that urge people to “Upgrade to Galaxy” with a new 15-second installment.
The spot, carrying the tagline “Upgrade to a phone with a great camera. Unless you don’t think anything is great,” features a teenage girl leaning against a car and looking at the night sky visibly bored and unimpressed by what she sees. The way she holds her hands and chews and blows bubbles with her chewing gum are just the perfect illustration of her believing that the view, which it turns out is Aurora Borealis (the Northern Lights), is not great at all.
The end of the commercial sees the girl getting into the car while all the others around her are looking amazed and delighted to the stunning lights into the sky. The lines “Upgrade to a phone with a great camera. Unless you don’t think anything is great.” as well as the tagline “Upgrade to Galaxy,” are then flashing across the screen.
This is only the latest installment in this series. Other previous ads urge you to “Upgrade to expandable storage.
Unless you’re giving up all possessions,” “Upgrade to a phone battery that lasts. Unless you do nothing all day,” “Upgrade to a durable phone. Unless you can’t drop your phone”.