Samsung has enlisted retired professional footballer Thierry Henry for a new campaign running in the UK, to pitch the brand’s new QLED TV, which promises to offer “unrivalled viewing experience and endless style right at your fingertips”.

“How much do you love watching football?” Henry asks at the beginning of a 20-second spot. “About this much?” he asks spreading his arms and reaching the sides of a Samsung QE65Q9FN, which is available up to 75″. Finally, he adds the tagline “Thierry says it’s ok.” while on screen a 5 star review made by What WiFi is seen.

The 2018 Samsung QLED TV, described by the same publication as “a significant step forward for the technology,” enables people, thanks to the power of quantum dot technology, to watch the big game in 100% colour volume and unbeatable detail. Moreover, thanks to the Ambient Mode and the Near-Invisible Cable, the tech giant’s new TV blends seamlessly into the room, elevating it with decorative content, useful information and the user’s own photos. In addition, the new 2018 Q Smart features simplify everything, so you can spend more time watching what you love, not searching: with one single remote control and SmartThings app, you will be able to control all your compatible connected devices, from your mobile to your fridge, and with the intelligent Voice Assistant, you will be able to search for things, flip channels, or even ask questions about the weather with your voice just by clicking voice recognition on your remote or mobile.

Samsung’s 2018 55” Q9F Flagship QLED Certified Ultra HD Premium HDR 2000 Smart 4K TV is now priced at £2,499.00 (reduced from £2,999.00), including free delivery.