Sainsbury’s advertises its offer on reinforced knee trousers in a new spot, highlighting that they are “For Life Not Just Lessons”.

The 10-second spot, part of the retailer’s “School Shop” campaign, features a boy performing some bold dance moves in his room, while wearing reinforced knee trousers. While simulating the guitar playing, the kid throws himself to his knees, like a rock star.

The trousers reinforced knees, for kids aged 3-12 years, are available in selected Sainsbury’s stores and online in Navy, Black and Charcoal, in a pack of 2, from £7. Described as “the perfect combination of smart and ease”, these trousers also feature hook closure at the waist, a creased leg, slip pockets, belt loops, and elasticated waist on all ages.

Sainsbury’s “Tu” clothing range also includes black tapered trousers, pencil skirts, multicolored pastel stripe vests, multicolored elasticated joggers, ballerina pumps, hooded jackets, V-neck jumpers, unisex long-sleeved shorts, white bionic cotton school blouses, black stain resistant blazers for boys and girls, pleat dresses, sportswear, cardigans, and more.