Rowse Honey has released a new advert to promote its products.

“There’s a wonder product the world can’t live without. A hundred million years old. But unchanged by time. With over a million wildflowers in every bottle, every batch is approved by the Queen. The natural wonder of Rowse,” the voiceover says on the 30-second spot, which ends with the brand’s line-up shown on the screen, along with the message “Proud to protect the bees”.

The honey manufacturer, which provides “the UK’s favourite honey,” also supplies Kellogg’s with honey for use in breakfast cereals.

The main varieties of Rowse Everyday Honeys, which are “100% Pure and Natural – just as nature intended,” according to the brand, are Pure & Natural Clear Honey, Pure & Natural Set Honey, Organic Set Honey, Organic Clear Honey, Fairtrade Clear Honey, and Light & Mild Honey. Other products include lemon curd and maple syrup.