Progressive runs a new ad to promote its Snapshot app, which helps safe drivers get discounts based on their driving habits.
The 30-second spot, titled “The Safeys”, opens with the host of the Safeys Awards ceremony announcing the winner of the Safey for the Most Parallel Parallel Parking Job, namely Emily Lapier, a Iowa resident, who had been nominated alongside Alex McSweeney, Mark Franklin and Dorothy Delany. The woman gets on stage and starts her speech by thanking her fellow nominees, saying it’s an honor to share the road with them. A special thank you also goes to the Progressive Snapshot app, for giving good drivers the discounts they deserve. The insurance company’s spokespersons, Flo and Jamie, are seen at this point in the audience, cheering as the mobile app is mentioned by the award winner, who’s ending her speech shouting “Safe Driving”.
The Snapshot app is available to Progressive customers in select states who were offered and enrolled in the mobile version of Snapshot (not the plug-in device) when they purchased their policy. The app allows customers to use their smartphone to collect driving-related data, such as vehicle speed and time information, hard braking and mileage, and receive personalized tips on how to improve. Progressive uses the collected driving data to calculate a driver score based on which drivers can save money.
In states where Snapshot mobile is offered, new Progressive customers are eligible for a first-term participation discount, after which they will receive a personalized rate, meaning a discount or surcharge applied to their insurance premium based on their driving habits, at the next renewal of their policy. “For eligible customers who enroll, most will save money at renewal based on their good driving,” the company states, informing that, in some states, aggressive driving will generate a surcharge at renewal.
Only users of iPhones and Android smartphones are eligible for Snapshot mobile.