Progressive Insurance promotes its Roadside Assistance services in a new commercial starring Flo, her colleague Jamie, and a motorcycle that communicates with them.
The 30-second spot, dubbed “Motormouth”, opens with Jamie spending time with his son, when a motorcycle shows up and informs him by flashing its headlights that Flo needs help urgently. Jamie runs after the motorcycle to get to Flo, who’s somewhere in the desert, only to find out that her emergency was actually not a problem: she just needed change for a dollar. “This was the emergency?” – Jamie asks the motorcycle catching his breath, answering then to the question that only he understands that he was busy.
The commercial ends with the voiceover saying “24h Roadside Assistance from America’s #1 Motorcycle Insurer.”