Progressive has released a new ad, featuring another case of “Daddeostatis,” namely a guy turning into his dad after purchasing a house.
The spot, titled “Excited,” features a married couple sharing their story about how the husband, Matt, changed when they became homeowners. The woman, Jen, reveals that, when they were dating, they used to get excited about things like concert tickets or a new snowboard, but that all changed when they bought a house. “Matt started turning into his dad,” she also says, while on screen he is seen doing thing that an old man does.
He then adds that “it was pretty nifty” when Jen showed him how easy it was to protect their home and auto with Progressive.
“Progressive can’t protect you from becoming your parents, but we can protect your home and auto and when you bundle with us,” the voiceover says at the end of the spot.
Created by Arnold Worldwide in 2016, the “Parentamorphosis” campaign, which became Progressive’s most successful effort without spokeswoman Flo, includes several spots directed by Roman Coppola, featuring homebuyers that assume the most annoying traits of their parents. In 2017, a commercial saw several men and women talking in a “Dad” Support Group about their transformation frustrations.