Peloton Blonde Bike Instructor Commercial - Feat. Leanne Hainsby

Peloton has released a new commercial, giving viewers a glimpse into the live studio cycling class that Peloton users get to attend from the comfort of their home.

The 30-second “Inside the Class” ad opens with Peloton bike instructor Leanne Hainsby motivating the class to “do this” and goes on with footage of different people working up a sweat on their Peloton bikes. “Do not give up now,” “Let’s try together,” “Here we go,” “You’re stronger than you know,” the instructor encourages her class.

The soundtrack music is “Banquet (Phones Disco Edit)” by British indie rock band Bloc Party, from their debut studio album, “Silent Alarm,” released in 2005.

Leanne, who is one of the brand’s newest cycling instructors from London, along with Ben Alldis, is presented on the Peloton website as “a London-based professional dancer turned fitness enthusiast who is passionate about movement and self-expression.” According to the description made by Peloton, she has danced since the age of 3 and has worked her way on stage with some of the best-known artists in the world like Taylor Swift, Kylie Minogue, and Katy Perry. Her style of teaching is aimed at inspiring people to step outside of their comfort zone and helping them to get to the finish line with a smile on their face. Leanne’s classes wil be available on-demand only as Peloton develops its London studio.

Described as “a private indoor cycling studio in your home,” Peloton Bike is the only exercise bike streaming indoor cycling classes to your home live and on-demand. Designed to bring you “the most convenient and immersive indoor cycling experience,” Peloton provides 24-hour access to 14 daily live studio cycling classes from the brand’s NYC studio, which are available to your entire household. Top NYC instructors give users who join the classes real-time metrics and encouragement.

At the brand’s website, you can purchase what you need to start training, whether it’s just the Peloton Bike, warranty and Membership, which gets you unlimited access to Peloton classes, or accessories to equip you and your family. There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.

All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.

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