Paddy Power celebrates its status of official partner of the 2018 Brighton and Hove Pride festival with a new ad, aimed at highligting that “It doesn’t matter how you score off the field as long as you score on it”.
The 30-second animated spot features images from a Premier League match without gay footballers and a Premier League math with gay footballers, but the images are the same. “It shouldn’t matter how you score off the pitch as long as you score on it” onscreen lines read at the end of the video.
Brighton & Hove Pride, the UK’s biggest Pride Festival, has announced that boohoo and boohooMAN will be the event’s first ever headline partners. Among the event’s partners also are Hilton Brighton Metropole, American Express, Gatwick Airport, contemporary gay hotel Legends, Hertz, which is the Official Fleet Provider to Brighton & Hove Pride for the third year running, McMillan Williams Solicitors, e-cigarette brand Logic Vapes, and Britney Spears Fragrances.
Brighton & Hove Pride Festival, described by The Guardian as “the country’s most popular LGBT+ event,” will be taking place from August 3rd to August 5th in Preston Park, Brighton. For the first time in Pride’s history, Britney Spears is set to take to the stage on Saturday. Pixie Lott, Ella Eyre, Louise, Mabel, MNEK, and others joined the Pride Festival main stage line-up.