Minute Maid continues its #thisisGOOD campaign with a new spot, featuring a little boy who surprises his dad during a baseball game.
The 30-second spot, titled “Little League”, opens with the kid ready to kick the ball, while his father, who’s in the audience, quenches his thirst with a bottle of Minute Maid Lemonade, made with real lemon and described by the voiceover as “a great choice for a hot summer day” and “just as good as signing your son up for T-ball.” At this point, the kid is seen running around the bases fast, which makes his dad stand up and cheer him. “Looks like someone just started his lifelong journey to the Hall of Fame,” the voiceover says. Soon it turns out though that the little one was not willing to score a run, but to quench his thirst, too. “Or maybe the journey starts next season,” the voiceover adds, while on screen the boy is seen enjoying a glass of refreshing Minute Maid Lemonade, at a table near the field.
Minute Maid Lemonade is available in different sizes, from 177mL box, to 59 fl oz carton, 2L bottle, 20 fl oz bottle, 12 fl oz can, and 12 fl oz frozen can. Besides the classic lemonade, there are also a variety of flavors to choose from, such as Strawberry Lemonade, Pink Lemonade, Blueberry Lemonade, Raspberry Lemonade, Spicy Watermelon Lemonade, and Lemonade with Mint.
Minute Maid range of products also includes orange juice, punch, light juice drinks, variety juice, as well as juice drinks specially formulated for kids.
The brand reminds people that “it’s those embarrassing, slightly ridiculous, always memorable moments that truly make family life so good” and invites you to share your own good family moments on social media using the hashtag #thisisGOOD.