MINI advertises its Get Away Black Friday Sales Event in a new spot, that encourages people to experience more of what matters.

The 30-second ad opens with a woman zapping and, when the TV is turned off, goes on with footage of people traveling places, doing various sports or simply enjoying nature. A variety of MINI vehicles are also featured throughout the video, which delivers the following message: “We really need to get away. To the MINI Get Away Black Friday Event and get more into the wild. More out into the world. Have more fun, tearing up more roads. Like this, this and this. In the new year, pack more amazing memories and experience more of what matters”.

The commercial ends with the voiceover urging viewers to “race in for the MINI Black Friday Get Away Sales Event and get up to $2000 off select MINI models”. The offer is valid from November 23rd through November 30th only.

Details are available on the automaker’s website, in the Getaway section.