McDonald’s promotes its new 100% fresh beef Quarter Pounder burgers in a campaign titled “Speechless Thoughts”, which features celebrity figures John Goodman, Gabrielle Union, and Charles Barkley. While they are seen trying the fast-food chain’s new menu items, their speechless thoughts are revealed through closed captioning.

“Man, McDonald’s new hotter, juicier Quarter Pound is soo good… I’m speechless! But man, I’ve got a lot to say! They cooked this burger right when when I ordered it. 100% fresh beef like that deserves another bite. That’s the stuff! Thank you, McDonald’s, for this delicious flavor parade!” “Sir Charles” “says”.

The commercial ends with the tagline “So Good, They’ll Leave You SPEECHLESS”.

McDonald’s USA announced the switch to fresh beef, cooked right when ordered, in March 2017, as a part of a broader committment to offer its customers what they want. Earlier this year, in March, the fast-food chain announced that fresh beef, cooked right when ordered, in all Quarter Pounder and Signature Crafted Recipe burgers was available across approximately 3,500 restaurants in select markets and was on track for rollout to all participating restaurants in the contiguous U.S. by early May.

According to the fast-food chain All McDonald’s fresh beef quarter-pound burgers use 100 percent beef with absolutely no fillers, additives or preservatives. Quarter-pound burgers include the Quarter Pounder, Quarter Pounder with Cheese, Double Quarter Pounder and Signature Crafted Recipe burgers.