McDonald’s promotes its new $1 $2 $3 Dollar Menu, which allows customers to build whatever meal they want with McDonald’s favorites for only one, two or three dollars, with a series of new ads.
One of them features Paul, a man who, after having his lunch stolen from the fridge, at work, goes to McDonald’s and orders one of the “My Office Is Full of Kleptos” meals. “So you said two McChicken and a medium Sprite for only $3.” – the cashier says. “Exactly!” – the man answers smiling.
The 15-second spot, also informing that prices and participation may vary and that this offer be combined with any other offer or combo meal, ends with the voiceover urging you to build whatever meal you want with favorites on the $1 $2 $3 Dollar Menu from McDonald’s.
The $1 items are the Cheesburger, McChicken, Sausage Burrito, and any size soft drink, the $2 items are Bacon McDouble, Buttermilk Crispy Tenders (2 pieces), Sausage McGriddles, and small McCafé ($2 Small McCafé excludes hot and iced coffee), and the $3 items are the Triple Cheeseburger, the new Classic Chicken Sandwich, Sausage McMuffin with Egg, and Happy Meal.
The campaign also includes other spots showcasing various combinations you could create for only such a small amount of money, such as a McChicken for one dollar and the Bacon McDouble for only two dollars as the tailgate save, Happy Meal as “My wife is out of town and I’m over my head meal”, and more.