Marshalls says that “shopping should thrill you” in a new commercial, introducing the strapline “Never Boring. Always Surprising”.
The nation’s leading off-price retailer has brought together a diverse cast to star in the 30-second ad and deliver the following message: “Why shop Marshalls? Because shopping should trill you. With big brands at small prices. For the whole family. Unexpected finds you never knew you were looking for. So every trip feels like an instant victory. That’s the fun of Marshalls,” while on screen various products available in stores, from women’s clothes to men’s shoes and home decor, are shown.
At the end of the spot, the voiceover adds that “Marshalls is never boring and always surprising”.
Initially established as an Army & Navy store in 1956, Marshalls now has more than 1400 stores across 43 states, the District of Columbia and Puerto Rico, offering on-trend designer fashion for ladies, men and kids, as well as footwear, handbags, home décor and more.