Mango showcases its Fall/Winter 2018 collection, “New Essentials,” featuring a selection of statement pieces redesigned with a modern twist, in a new commercial.
The ad stars the six women who have served as inspiration for the new collection thanks to their attitude, that has driven them to reinvent their roles and become true game-changers. Titled “New Essentials,” the film stars Elise Pioch, founder of Maison Balzac, talking about her wardrobe essential, the handmade coat, which feels like a second skin, Maia Ruth Lee, artist & director of Wide Rainbow, as she talks about her essential piece, the refined coat and the poplin shirt, Annabelle Ferrara, co-founder of Safe Place, showcasing the new flare and the little black dress, Letitia Sala, writer and founder of Scrolling After Sex, who’s wearing upgraded knitwear, and Tekla Evelina Severin, photographer & interior architect, who’s rocking the efortless jumpsuit and the eco skinny jeans, Marisa Competelo, founder of Meta Flora, who’s wearing the black suit and the tie-neck blouse.
The six ladies have been photographed by Alexandra Nataf, while Ilona Hamer served as fashion editor/stylist, David Harborow served as hair stylist and Pamela Cochrane as makeup artist.
The brand’s offering for the Autumn/Winter 2018 season was showcased earlier this summer, in July, on the island of Ibiza.