Louis Vuitton presents, in a new commercial, the Vuitton New Runners, described as “the pinnacle of modern sophistication”.

Featuring a lightweight, flexible design combined with ultimate technical innovation, the French label’s sneaker boasts active sports detailing and sock-like comfort. With a fully knitted upper and a rubber, shiny effect outsole, they are available in four colors, in selected Louis Vuitton stores worldwide and online.

The collection marks the first step of the high fashion house into technical sneakers, which represent a competitive market.

Louis Vuitton also has other sneakers for men, like the Run Away Sneaker ($895), featuring a mix of Monogram canvas, technical lining and a rubber hand-crafted outsole, Fastlane Sneaker ($740), in knit and Monogram canvas, with a technical rubber outsole, Frontrow Sneakers ($650), in Damier canvas and lamb leather with a rubber outsole, Luxembourg Sneaker ($690), in plain calf leather and Monogram canvas, rubber outsole with debossed Monogram flowers, Beverly Hills Sneaker ($815), in glazed calf leather with a gold Monogram flowers signature and an extra light outsole, and others.