Little Caesars promotes, in a new ad, its $4 Lunch Combo, available Hot-N-Ready, which includes four slices of Detroit-style deep dish pizza with pepperoni and a 20-ounce bottled beverage.
The 30-second spot, titled “Skatepark”, features a group of friends at a skatepark trying to decide where to go for lunch. “What do you want to do for lunch? I’m not going to pay like seven bucks for a burger combo,” a guy tells his mates, who are taking a rest. At this point, a man sitting in a swivel chair shows up holding a $4 lunch combo and a drink in his hands and telling the youngsters about the Little Caesars deal. “You, kids, don’t know about the raddest Little Caesars lunch combo of all time?” he asks them, while walking around with the chair and listing what the combo includes, namely four slices of Deep! Deep! Dish pepperoni pizza and a 20-ounce beverage. The man then gives this lunch combo to a teenager to hold it and then goes to make a stunt with his swivel chair.
The spot ends with the voiceover urging you to get a Little Caesars Hot-N-Ready Lunch Combo for the incredible price of just $4, mentioning that the offer is valid for a limited time. The $4 Lunch Combo is available between 11AM and 2PM on weekdays at participating locations.
Initially, the available drink selection included a Pepsi beverage, but the pizza chain subsequently added new Mountain Dew Ice as an option.