Listerine shows us how to get rid of bad breath after eating in a new commercial, advertising its Ready! Tabs.
The spot features Sophie, a young woman having a tuna sandwich for breakfast at the office, who is informed that her meeting got pushed up and now she needs to get rid of bad breath fast. Luckily, she has Listerine Ready! Tabs on her desk, which makes it easy for her to achieve her goal. In just 30 seconds, after popping in a chewable tab, swishing and swallowing the liquid resulting from the tab, she manages to have a fresh breath, on her way to the meeting room.
“Unleash the clean feel of Listerine. Anytime, anywhere,” the voiceover says at the end of the commercial, adding the tagline “New Listerine Ready! Tabs. Bring out the bold!”.
Listerine Ready! Tabs are “rectangular-shaped, bilayer-compressed” tablets, that once chewed, create “just enough liquid for you to swish around your mouth to get a whole-mouth clean feeling,” according to the brand, which also describes its new product as “a new way to clean your mouth and get fresh breath on the go”. These tabs were designed to be swallowed (they are alcohol-free) and get to those hard-to-reach places, like the back of your tongue where millions of bad breath germs live. In case you’re wondering how long they last, they have been scientifically proven to freshen breath up to 4 hours.