Lincoln showcases the 2019 Lincoln Nautilus with Lincoln Co-Pilot360 Technology, including a suite of 24 available driver assist technologies, in a new commercial starring the brand’s ambassador, Matthew McConaughey.
The 60-second spot, titled “Ultimate Control,” opens with the award-winning actor hosting a dinner party at his mansion, where he entertains his guests with funny stories. His mood changes when he stops by the pool table for a few moves. “I’ve never seen that before,” a woman’s voice is heard saying in the background as McConaughey puts down the cue after hitting once and heads out. Getting at the steering wheel of his 2019 Lincoln Nautilus, he starts the engine and hits the road for a night drive, eager to feel more in control.
The commercial ends with the onscreen line “Technology that helps put you in control,” referring to the suite of driver assist technologies that include a lane-keeping system, Enhanced Active Park Assist, Post-Collision Braking, Adaptive Cruise Control with Stop & Go, and more.
Lincoln Co-Pilot360 Technology uses a number of cameras and radar to provide consumers with cross-traffic alert, pre-collision assist with automatic emergency braking, rearview camera, pedestrian detection, auto high beams, lane-keeping assist and a blind spot information system.
The 2019 Lincoln Nautilus is now starting at $40,340.