Lidl UK continues to advertise its Christmas food range in a new spot, featuring alternative mains.
The 20-second spot features a man who upgraded Christmas with Deluxe Vegetarian Wellingtons and Whole Salmon Side with Rosemary and Garlic, and – in addition – by getting his kids real reindeer, which it turns out wasn’t such a great idea for his living room.
The advert ends with the voiceover adding the tagline “Make Christmas a Lidl special”.
The supermarket chain has also advertised, in other Christmas ads released so far, its offerings on chicken breast skewers and crispy coated prawns, available for $1.59/10 pieces and 1.99/12 pieces, respectively, on the Hortus Oriental Spiced Gin, which is priced at 15.99, and the Deluxe Fresh Broadland Free Range Turkey, which will be available for purchase in stores starting December 19, and the Deluxe Cheese Selection Pack.
The protagonists who “upgraded their Christmas” with these products have also made some other purchases that didn’t prove quite good, such as an industrial snow cannon, a huge Christmas tree that didn’t fit the living room, and snow from the North Pole, which arrived melt at the destination. A woman upgraded her Christmas by getting a 16-piece orchestra to play in her dining room and a couple upgraded their Christmas by turning the cul-de-sac into an ice rink.