Lexus promotes its Lexus Plus service in a new ad, pointing out that this is a new approach to the entire dealership experience with negotiation-free pricing and dedicated consultant.

“If you could reimagine the way you buy a car, what would you do? You would make the complex simple, demand transparency for the entire process, and make negotiations disappear. Experience Lexus Plus, car-buying simplified,” the voiceover says on the 30-second spot, which features a young woman running through the walls of a maze and getting to a Lexus vehicle.

Lexus Plus dealers provide “negotiation-free, market-value prices for every offering available for purchase.” This transparent pricing approach includes new and pre-owned vehicles, service packages, accessories, and more. Moreover, a single point of contact – your dedicated Lexus sales or service consultant – will assist you every step of the way, from start to finish.

Launched in select dealerships beginning in April of 2016, Lexus Plus programme will transform, according to the company, “all experiences inside the dealership, including new vehicle acquisition, L/Certified vehicle acquisition, the financing process, vehicle service and parts and accessories purchase”.