Lay’s promotes, in a new ad, its Lightly Salted flavors, highlighting that if you take 50% of the sodium from Lay’s Lightly Salted chips, you still get 100% of the flavor.
The 30-second spot, titled “Date”, opens with the voiceover saying “And now, better half facts: If you take a charming date like this one and remove 50% of it, all you have left is a well-dressed guy with a very high opinion of himself, laughing loudly at his own jokes,” while on screen a man is shown sitting at a restaurant table, without his date, who’s been taken out of the picture, laughing at his own jokes. “But if you take 50%
of the sodium from Lay’s Lightly Salted chips, you still get 100% of the flavor,” the voiceover also says, adding the tagline “Full of taste. Half the Sodium”.
The Lightly Salted range includes the Classic flavor, Barbeque and Cheddar & Sour Cream flavors, and the Original one from the Wavy lineup.
Other Lay’s flavors are Dill Pickle, Flamin’ Hot, Chile Limon, Limon, Honey Barbecue, Sour Cream & Onion, Salt & Vinegar, Southern Biscuits & Gravy, Sweet Southern Heat Barbecue, Cream Cheese & Chive from the Kettle Cooked lineup, and others.