Kia Motors showcases the new 2019 Kia Sorento in a new commercial from creative agency David&Goliath, that carries the tagline “Conquer Your Mountain”.

“What makes a mountain? Is a made of rock? Does it need to a hundred feet high, a thousand? It doesn’t matter. Because everyone’s mountain is different. It’s whatever you need to overcome. And with available fully active All-Wheel Drive and torque vectoring corner control, you won’t just climb your mountain, you’ll conquer it,” the voiceover says on the 30-second spot, introducing the new 2019 Kia Sorento.

The brand’s popular midsize crossover got a refresh, now featuring an updated exterior design, enhanced interior style, and plenty of other upgrades both inside and out. The car boasts a brand-new diesel engine designed to offer “superior performance and efficiency with the latest in emissions control”. The automaker says the Sorento’s “two other engines are carried over to offer familiar power, but the more powerful 3.3L V6 does have a new transmission, an 8-speed automatic borrowed from the luxury Cadenza sedan”.

The 2019 Kia Sorento trims include Kia Sorento LX (MSRP $31,134), Kia Sorento LX V6 (MSRP $34,559), Kia Sorento EX V6 (MSRP $38,859), and others.