Kettle Foods runs a new ad in the UK, highlighting that Kettle Chips are seasoned with 100% real food ingredients, with absolutely nothing artificial – No artificial flavours, MSG or colours.
“Real photos, real books, real music. You can’t beat real, can you?” the voiceover asks at the beginning of the 30-second spot, created by agency Joint and directed by Academy Films’ Vince Squibb, which features print photos of a young couple, a print book left on a coach after a reading session, and a man blowing the dust off a vinyl record and putting it on to listen to “real music”. The voiceover goes on by listing other “real” things that are illustrated with cute images and scenes, including a baby, a dog’s happy tail, a couple kissing passionately in the hallway, and another couple lost in the countryside, fighting over where they should be while looking at a print map. “Real face time. Real likes. Real kisses. Real maps. Ok, maybe not maps, but definitely real food. The crumbly, the spicy, the messy and the moore-ish,” the voiceover also says, adding “That’s why we only put real food ingredients into Kettle Chips. Really”.
The brand states they “love to use locally grown potatoes” whenever they can and they hand cook in small batches to guarantee great crunch every time. Kettle also specifies that their “deliciously tasty and gluten-free” chips are seasoned with 100% real food ingredients, from real cheese and chilli, to real Balsamic Vinegar of Modena, all developed by a chef.
The range of Kettle Potato Chips range includes organic potato chips, krinckle cut potato chips, and 40% less fat potato chips, in a variety of flavors, such as Pepperoncini, Chili Lime, Sour Cream & Onion, Country Style Barbeque, Sea Salt & Vinegar, Maple Bacon, Backyard Barbeque, Jalapeno, Dill Pickle, Sriracha, Honey Dijon, New York Cheddar, and more.
This spot is part of the brand’s new £3m campaign, called “Real Food. Real Pleasure”, which marks the biggest UK multi-channel campaign to date for Kettle Foods. The campaign debuted on 14 April during Britain’s Got Talent and also includes digital, VOD, experiential, and social media activity.