Hotels.com promotes its Members Rewards loyalty program with a new commercial, starring its famous spokesman, Captain Obvious.

This time, he highlights, while stomping grapes with aerobics enthusiasts near a B&B, that Hotels.com rewards him “basically everywhere”. He also says “Hotels.com lets me do me”, which introduces the new tagline “You do you and get rewarded”.

The ad informs that, when you collect 10 nights, you get 1 free, whose maximum value is the average daily rate of 10 paid nights. It is also specified that free nights do not include taxes or fees and are available on select properties.

The free nights can be redeemed at over 213,000 properties anytime, anywhere, from major hotel chains and beach resorts to boutiques, villas and apartments, with no blackout dates or restrictions applied. Being a member in Hotels.com Reward program comes with other perks, too, including lower prices that aren’t available to everyone, the chance to get up to 50% off thousands of properties in popular destinations, as well as the chance to save with Secret Prices.

Captain Obvious first appeared in a Hotels.com ad in February 2014. The iconic character has been since then an advocate for the hotel booking portal, informing people about the Rewards program, while doing all kind of things. In an election year, he decided to join the presidential race, by actually running. The “Captain Obvious Runs for President”, which earned the reputation of “the most effective campaign in Hotels.com history”, saw Captain Obvious running on the campaign trail, featuring Hotels.com hotels as he went. To the UK market, he was introduced in May 2016 through a series of ads created by agency CP+B London.