H&M has released a series of new ads, showcasing some of the must-haves of the new season – the transitional jackets.
Each piece is featured in a dedicated 15-second spot, that also gives viewers tips on how to look good without trying too hard. The Denim Trucker is described as a casualwear staple, made from a timeless go-to material, which is “perfect for those days when you’re unsure whether it’s jacket weather or not”. Those looking for “versatile, comfortable and smart-casual outerwear” are advised to opt for the blouson jacket, which has “a great mix of sporty and classy features – making it the ultimate item for any minimalistic wardrobe.” Another spot showcases the Anorak, a half-zipped jacket that has emerged from being a casual item to a fashion requisite in one’s wardrobe. Its active-driven silhouette and hood are designed to give an everyday look a cool and relaxed touch, and the range of available bold hues is meant to give some trendy nostalgic vibes. The iconic biker jacket was not left out. This versatile and stylish piece is introduced by the fashion retailer as “the ultimate need-now piece in every man’s wardrobe”.
Finally, the windbreaker is featured, as well. Its lightweight fabric not only protects you from the rain and the wind, but also makes you look on-trend when the sun is out. It can be styled over a T-shirt, sweater or as an extra layer under a coat, depending on the forecast, the brand says.
The collection of transitional jackets is available for purchase online and in stores.