AT&T is introducing Hello Sunshine, a new on demand channel for video content with women at the center of the story, on DIRECTV and DIRECTV NOW.
The spot released by the company informs that first up is Reese Witherspoon’s new unscripted series, Shine On With Reese, set to premiere later this month, which will see her have some real talk and laughs with a selection of women who have created their own unique paths to success. Dolly Parton, Pink, Ava DuVernay, America Ferrara, Simone Askew, Sprinkles founder Candace Nelson and Spanx founder Sara Blakely are among the trailblazers that will share their personal journey with Reese and the viewers.
The spot sees Reese starting to read the script of a book titled “Unstoppable” and then meeting up with the author, telling her she loved it and asking what inspired her.
Shine On with Reese will premiere on DIRECTV, DIRECTV NOW and U-Verse via the Hello Sunshine VOD channel on Tuesday, July 17.
“I am thrilled to have such like-minded, creative collaborators at AT&T to help Hello Sunshine pursue our mission of elevating and showcasing the voices of women that we have such admiration and respect for,” the 42-year-old actress and mother said in a press release.