Heinz is introducing its deliciously creamy Heinz Real Mayonnaise in a hilarious new commercial, aimed at highlighting that “sandwiches can’t resist the great taste of Heinz”.

The 30-second spot features several sandwiches queing in front of a HEINZ store, where a grand opening is taking place, with a bottle of HEINZ mayo serving them with deliciously creamy Heinz Real Mayonnaise. “I hear they only use high quality ingredients here,” a sandwich tells the one standing in front of him in the line. A kid shows his mom the Heinz mayo. The latter says the boy is really excited to see the Heinz Real Mayonnaise and that “it looks so deliciously creamy.” The bottle of Heinz Real Mayonnaise mentions “it’s made with 100% cage free eggs.” “It’s amazing!” the child exclaims. At this point, a bottle of Heinz ketchup shows up and, pointing towards Yesterday’s Mayo, says “he doesn’t seem so amazed.” The latter makes the “I’m watching you” sign and turns around with a furious look on his face. “I’m not worried,” the bottle of deliciously creamy Heinz Real Mayonnaise says.

The commercial ends with the voiceover saying “Sandwiches can’t resist the great taste of Heinz” and “Introducing deliciously creamy Heinz Real Mayonnaise”.

Deliciously creamy Heinz Real Mayonnaise, sold in a wide mouth jar for ease of use, is also made with real lemon juice and hand-selected vinegars and oil, according to the brand. Its mayonnaise range also includes Delicious Classic Mayo and Creamy Light Mayo, which add a subtle flavor to your sandwich. Besides the famous ketchup and sauces, Heinz also produces vinegar, ranked #1 branded vinegar in the US, ready-to-serve soups, including Italian Minestrone, Creamy Pumpkin, Capsicum Tomato & Herb, Sweetcorn, Tomato & Parsley, and more, with no preservatives, no artificial coloring, no artificial flavoring, and no GM ingredients, spaghetti, baked beans, canned tuna, and pickles.