Honda’s latest commercial features the Grinch as he steals the Happy Honda Days Sales Event.

Released with the #GrinchTakeover hashtag, the 30-second spot features the fictional character created by Dr. Seuss taking over a Honda dealership and replacing the Happy Honda Days Sales Even billboard with one handwritten by him that reads “Unhappy Honda Days Sales Event”. “Your car holiday is canceled,” The Grinch states, adding that there will be “no decorations, no deals and no donuts, no surprisingly comfortable chairs, no discounts, no firm handshakes, no exciting test drives, and no cars”.

“Get nothing this holiday season at Unhappy Honda Days Sales Event,” The Grinch also says at the end of the spot.
The automaker is the latest to promote The Grinch movies in its advertising campaign. Earlier this month, personal genomics and biotechnology company 23andMe, based in Mountain View, California, also promoted the new animated comedy Christmas movie in a commercial that encouraged people to give the gift of a DNA kit from 23andme.com this holiday season. The spot featured The Grinch eager to find out “what all this DNA kit fuss is about” and discovering his DNA story. IHOP has also celebrated The Grinch movie with a new Grinch-inspired menu, which includes all-new Grinch green pancakes with cream cheese icing and a new mint hot chocolate with green whipped topping. A commercial released by the pancake house showed a man describing the thief who stole his Grinch green pancakes and, judging by the resulting sketch, it was none other than The Grinch himself.

Based on the 1957 Dr. Seuss book “How the Grinch Stole Christmas!”, The Grinch, also known as Dr. Seuss’ The Grinch, was directed by Yarrow Cheney and Scott Mosier and features the voices of Benedict Cumberbatch, Rashida Jones, Kenan Thompson, Cameron Seely, and Angela Lansbury. According to the official synopsis, The Grinch hatches a scheme with his trusted canine Max to ruin Christmas when the residents of Whoville plan to make their annual holiday three times bigger that year. Meanwhile, Cindy Lou Who plans to seek out Santa Claus to thank him for helping her widowed mother every Christmas, but little does she know she is trying to blow the Grinch’s cover.

Originally scheduled for release on November 10, 2017, the movie had its premiere on November 9, 2018.