Guess has launched its Fall 2018 Campaign, featuring the latest trends in ready to wear, eyewear, watches, jewelry, footwear and handbags.
With Paul Marciano as creative director, the campaign film was photographed in Joshua Tree, California, by Josh Ryan and stars GUESS Girls Amanda Cerny, Gwen van Meir, Erin Cummins, and Amanda Rodriguez and GUESS Guys Julien Marlon and Charlie Matthews.
The five models are seen on a road trip through the desert, rocking a variety of denim-focused looks, including high-waisted skinny jeans, micro-mini skirts, classic button-down tops, oversized jackets with faux-fur collars, which come in different hues, from soft pink to tan to cherry red. Floral jumpsuits, mini-dresses with snake printed pattern, distressed denim jeans, graphic logo tees, camo printed pants, embroidered denim jackets, quilted bombers and faux leather moto for men are among the other pieces featured throughout the ad. In terms of accessories, the brand offers watches with metal wrist bands and large chronograph faces in black, white and blue tones, oversized cat-eye optics, classic aviators, an array of chain-link pendant necklaces with crystalized pendants and stacked chain bracelets. Fall’s footwear range includes western-inspired slouchy boots available in embellished black, leopard print and patent leather styles as well as a classic-take on the snakeskin pump.
As for the handbags, the LA-based brand proposes logo-heavy backpacks with patchwork, oversized structured totes, and ultra-mini cross body bags in black and metallic hues as stand out pieces of the season.