Telephone and internet-based retail bank first direct, a division of HSBC Bank, highlights, in a new advert, that you can get £100 if you switch your current account to first direct.
“Keep your head out the clouds they told you and so of course you didn’t. You forgot about your five-year plans, forgot to settle down at one random street, forgot to have a ‘Fine, thanks’ weekend, forgot to be normal. And wherever you touchdown next, we’re ready and waiting. Because we’re first direct. And if that doesn’t say we’re the bank for you, £100 for switching might swing.” – the voiceover says in the 30-second spot, which features an astronaut walking through the city on top of bus stations and cars, floating in the air and, finally, giving the impression he walks on water.
The ad specifies that this offer is valid for new customers only and that they should switch using the Current Account Switch Service and deposit £1000 within 3 months of account opening in order to get the “promised” £100.