Dulux promotes, through a series of ads airing in the UK, its Easycare Kitchen and Bathroom paints, highlighting that, thanks to their grease-resistant formula, they ensure your walls stay the way you painted them.
“Dulux Easycare Kitchen with stain-resistant technology stays the way you painted it,” the voiceover says on the 10-second spot, while on screen drops of tomato sauce are seen staining the wall and then getting back into the pot. A fluffy dog also makes an appearance, looking at his owner, who’s stirring in the pot.
Dulux Easycare Kitchen, described as “an exceptionally tough washable matt paint,” is “10 times tougher than conventional paint and has been specially formulated to be stain and grease resistant, so that it withstands common kitchen stains,” according to the global leading brand of premium quality paint, which is produced by AkzoNobel (formerly Imperial Chemical Industries).
Dulux Easycare is now also available for the bathroom, ensuring the moisture and mould protection. For living rooms, dining rooms, hallways, kids bedroom and any multi functional space in the home, the brand recommends Dulux Easycare Washable & Tough.
To celebrate the launch of Dulux Easycare Kitchen and Bathroom, Dulux offers free delivery on all Easycare orders. UK residents willing to make a purchase should place their order before midnight on 8th April. The promotion runs on the brand’s website only and there is no limitation to usage.
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