Burger King presents its new “deliciously meaty, cheesy, flame-grilled Double Quarter Pound KING” in a new commercial, which pays tribute to the late flat top cooking.

The 30-second spot, titled “Rest in Peace”, features the fast-food chain’s mascot, The King, together with several other persons at the funeral of a flat top cooked double quarter pound burger. “Our new flame-grilled double quarter pound burger puts those flat top cooked double quarter pound burgers to rest.” – the voiceover says, while the King is seen throwing some flowers in the cuffin and a Scottish man is playing bagpipes. “Long live the new flame-grilled double quarter pound KING.” – the voiceover adds and the people at the funeral, who were previously seen in tears, are now happily taking the new burger to try it and the music becomes cheerful, as well.

The commercial ends with the voiceover mentioning that the new “meaty, cheesy, flame-grilled Double Quarter Pound KING” has over a pound of flame-grilled beef.

This burger, which goes on sale today, January 18, also features American cheese, freshly sliced onions, zesty pickles, ketchup, and mustard all on a toasted sesame seed bun.