Credit Karma has launched a new ad campaign, aimed at encouraging people to use Credit Karma and find out what their odds of getting approved for a credit card are.
Titled “Know Your Odds,” the campaign includes five different spots that feature scenarios in which odds are not great at all. One of the spots, dubbed “Miracle Hair,” shows a guy who, after having used a product called “Hunky Head” in the attempt of getting rid of his baldness, finds himself still bald, but with long hair coming out of his ears and nose. As he’s looking into the mirror, he decides to use what he has and lifts the hair from his ears on his head and does seem quite pleased with the result.
“Odds of online meds working as promised: Not great. Odds of getting approved for a credit card: Pretty great,” the voiceover says at the end of the commercial, urging then viewers to find out what they odds are at the company’s website.
Other spots in the campaign feature a man reincarnated into a worm that ends up being eated by a pigeon, a woman at a potluck, whose odds of being asked for the recipe are not great at all, a guy whose odds of beating his genetic clone in a fight are not great either, and a married couple whose odds of having sex again are not great since they spend their evenings on their devices.
Credit Karma has been offering a monthly credit score through its free online credit report and credit monitoring service since 2007, when it was founded. The score provided by Credit Karma is VantageScore 3.0, which was developed by the three credit bureaus – Equifax, Experian, and TransUnion – as an alternative to the FICO scoring model. The company also helps consumers track, maintain and improve credit health with free tools and information, provides recommendations for credit card and a variety of loans, and free federal and state income tax preparation, a recent feature introduced for the Tax Year 2016 filing period in 2017.