ClearScore has released a new ad, encouraging people to choose the fate of their finances.
The spot features a fluffy toy in a glass box falling back among other toys from the metallic claw that grabbed it to take it out of there when a young man introduced a coin in the machine. The little pink monster toy doesn’t give up and jumps up to catch the claw and then smashes one of the glass walls to break free. After standing up and shaking out the pieces, the toy walks away with confidence and determination.
The voiceover urges viewers, at the end of the spot, to “choose the fate” of their finances, adding the tagline “Take control and track your money with ClearScore”.
This year, ClearScore has been promoting its services in ads that didn’t include its longtime mascot Moose. The cute chocolate brown boxer, who’s been helping his owner, Charlie, to check his credit score and stay on top of his finances, has appeared in several ad campaigns for the London-based financial technology company since July 2016. Besides his expressive face, he also had short lines that became catchphrases, like “Wat Doing?”, “Okay, I come to!”, and “Where going?”.
The ads released by ClearScore this year were focused on the services provided – for free – by the company, such as credit score, tips on how to improve your credit score, recommendations of the best credit cards and loan deals for you, and the ClearScore app, which tracks your financial history, gives you a monthly report, and alerts you to any changes.” Two adult brothers hiding under a table to escape from their dad and his “finance talk”, a “money cautious” guy who buys a fancy steel safe to protect his finances, and a young man who turns into his father are among the protagonists of the spots released by ClearScore in 2018.
Launched in 2015, ClearScore was the UK’s first service giving consumers free access to their credit score and report. Its initial offering, which featured credit scores and reports only, was subsequently upgraded to include also credit card and personal loan offers, car finance offers, a credit history feature called “Timeline”, and a chatbot to help users improve their credit. In December 2015, the company launched the UK’s first credit checking app.