Kardashian sisters are playing “Never Have I Ever” in the latest Calvin Klein commercial, part of the brand’s Spring-Summer 2018 campaign, “Our Family. #MyCalvins”.
The 30-second ad, promoting the brand’s latest underwear and denim collections, features Kim, Chloe and Kourtney Kardashian, along with Kendal and Kylie Jenner hanging out together, dressed in comfortable Calvin Klein pieces, and revealing things about themselves while playing the famous game. Kim says she has never gotten a tattoo, Kendall says she has never dyed her hair, and Kourtney says she has never jumped out of a plane. The latter reveals she has eaten a rattlesnake, though. The game continues with Kendal and Kourtney saying they have never been married and fist-bumping, which makes the other siblings cheer.
The spot ends with the onscreen line “Our Family. #MyCalvins”, which is also the brand’s tagline.
The famous sisters also appear both in denim ensembles and all in white or black CK undergarments in a series of photos shot by photographer Willy Vanderperre in October 2016, when Khloe’s baby bump was barely visible.
The Kardashians are not the first celebrities to star in the brand’s #MyCalvins campaign. A$AP Rocky, A$AP Ferg and other members of the A$AP Mob, Solange, Dev Hynes, and Cindy Crawford’s teenage kids, Presley and Kaia Gerber, have also joined Calvin Klein’s family.