Tom Daley stars in a new Bulk Powders commercial, showing people how to dominate recycling.

The 30-second spot, created by Droga5 London, features the British Olympic diver holding two garbage bags and revealing what he has in them. “People often say ‘One man’s trash is another man’s treasure’. Who am I to judge if you want to rummage though my trash? I’ll tell you what you’ll find there: empty packets of Bulk Powders, which help me dominate life. And… the entire encyclopedia. Because I know you’re looking through my trash and I want to think I’m smart.”, Daley says, adding the word “verisimilitude” to be more credible.

The spot, concluding with the tagline “Dominate Life”, is part of the “Dominate Life” ad campaign recently launched by the sports nutrition brand, campaign that also stars Anthony Joshua, rugby union star Jonathan Joseph, and vegan Lucy Watson. The heavyweight boxing champion shows people how to dominate gardening, advice, shopping, and second chances, Joseph shows how to dominate lung capacity, and Lucy Watson shows how to dominate expressions, DYI, justice, and metaphors in hilarious monologues.

Daley, who agreed a partnership with Bulk Powders in October 2017 to promote its Pro Series range, also shows people how to dominate value in a spot in which he reveals a secret of the toothpaste industry.

The Bulk Powders team of athletes and ambassadors also includes Sean Cullen, Glen Gillen, Jay Tilley, Joen Delaney, Gabriel Sey, and others.