Boots UK encourages people to show their mothers they know them in its Mother’s Day advert, released with the tagline #ShowThemYouKnowThem.

The spot features kids of all ages offering their moms, who apparently are the ones holding the camera, nicely wrapped gift boxes and thanking them for various things. While a little girl, for instance, says “For holding my hand on the way to school,” a teenage boy says exactly the opposite: “For not holding my hand on the way to school”. “For being my mom,” a woman tells her mother, before giving her a hug.

“Show them you know them this Mother’s Day with better than half price on the gifts they’ll love,” the voiceover says at the end of the spot.

The pharmacy chain offers, for this occasion, a range of gifts at £10 and under, including Soap & Glory Eyes Cool, a cooling gel eye mask at£6.50, Yankee Candle Classic – Votive Candle Gift Set (£9.99), Feather & Down Sweet Dreams Pillow Spray (£7.00), which is an infusion of Lavender and Chamomile essential oils to help reduce an anxious mind and encourage calm to aid a restful night’s sleep, a Sanctuary Spa let go and unwind gift set (£10.00), which contains Body Wash, Body Scrub and Body Butter, and others.