Sarah Jessica Parker reflects on her early days in NYC and launching her brand at Bloomingdale’s 59th Street in a new commercial for the department store, which also showcases its renovated flagship, ❤️ of New York.

“When I think of the Bloomingdale’s, I think of the past, I think of the present, and I think of the future. I moved to New York in the lates ’70s. We moved to Roosevelt Island, so I had to take the crosstown bus and every day that would include a trip past Bloomingdale’s. You could go in there and have fantasies about, you know, what your future may not hold. I would have never imagined that I would be a brand that was invited into the family in those stores in partnership with Bloomingdale’s. It gave us a home in New York City, you know, it’s my home, it’s, you know, a city that I love, and it’s like… the real deal.” the Sex and the City star said.

Bloomingdale’s has also enlisted other four New York icons to share their personal Bloomingdale’s 59th Street stories, namely model Christy Turlington Burns, who is also founder & CEO of Every Mother Counts, actor Alan Cumming, New York Yankees shortstop Didi Gregorius, and editor and activist Elaine Welteroth.

The department store also invites people to stop by its brand-new shoe floor, whose debut was celebrated in April with made-to-order pop-ups, on-demand services like Cobbler Concierge, and exciting events, some giving participants the chance to meet Sarah Jessica Parker, Brian Atwood, and others. Customers can to find premium labels, like Givenchy, Jimmy Choo, and Louis Vuitton, luxe brands, as well a selection of super-special styles created by the department store’s favorite designers, from street-chic sneakers to NYC-inspired heels, that are available only at 59th Street.