Baylis & Harding has released a new advert starring Jenson Button.

The former Formula 1 racing driver, who was appointed by the personal grooming brand as its first male ambassador, is seen, in the 30-second spot, bare chested in his bathroom, using Baylis & Harding products while getting ready to head out, wearing a casual outfit, as well as an elegant black suit, accessorized with a bow tie. He’s also seen at the steering wheel of a vintage black convertible car, which he parks outside of a villa. “I’m delighted to be working with Baylis & Harding,” Button is heard saying at the end of the advert.

Button, chosen for his “appreciation of style, and desire to stay fresh by day and immaculate by night,” also showcases the brand’s collections for men, including Signature Men’s Black Pepper & Ginseng, Men’s Sport Citrus Lime & Mint, Skin Spa Men’s and the Fuzzy Duck Men’s. As part of the partnership, the sportman will wear the brand’s logo across his racing gear, from suit and helmet to the car (Button currently drives for SMP Racing).

Baylis & Harding is a British family owned business, founded by siblings Adrian and Tania Slater, specialising in supplying stylish, designer-quality, luxury bath and body products that are affordable.