Bank of America highlights, in a hilarious new ad, that with Bank of America’s Digital Mortgage ExperienceTM, you can apply for a mortgage all from your phone so that it doesn’t get in the way of more important things.
The 30-second commercial opens with a man whispering to the camera that he’s applying for a mortgage and the good thing is that Bank of America has a new way to do it. Using his smartphone to create an account, he mentions he can customize his terms, save time with automatic document uploads, and even talk to a lending specialist, in case he needs help, with just the touch of a button. “It’s so easy. Applying for your mortgage doesn’t get in the way of more important things, like three more important things,” the man adds and at this point it turns out he’s holding triplets on his knees.
The spot ends with the onscreen line “The all-new Bank of America Digital Mortgage Experience”.
The Bank of America Digital Mortgage Experience lets customers apply for a new mortgage to purchase a home or refinance their existing mortgage with customized terms that fit their personal needs, according to the bank, which also provides experienced lending specialists to help the customers every step of the way. Those who don’t feel ready to apply just yet can get prequalified to see how much they can borrow or visit the bank’s mortgage overview page to learn more about the application process and research their mortgage options.
Among the benefits offered by the Digital Mortgage Experience are the possibility to customize options, such as opting for lower closing costs or lower monthly payments, lock in rates and avoid the risk of rising rates, and save time by electronically signing documents and automatically retrieving and uploading required documents.