Audi showcases its first all-electric car, e-tron, in a new commercial, that tells the story of a cockatoo that didn’t want to be like the rest of her fellows.
The spot features a young girl trying to convince her cockatoo (a type of parrot) to start talking instead of always barking. She tells the bird that she’s supposed to repeat words because that’s what parrots do, but her requests are met with a refusal. She explains that cockatoos don’t bark, they speak, just like cats meow and thunders thunder. As she’s about to explain something about cars, maybe referring to the specific noise they make when in motion, an Audi e-tron, with its near-silent motor, drives by and the kid realizes that not all cars are and should be the same, so she tells her feathered friend, who went silent for a moment that she can keep on barking if she wants.
The commercial ends with onscreen lines presenting the e-tron as the first Audi 100% electrical.
Audi e-tron boasts a strong-yet-sleek SUV design, with stunning details like LED taillights and an innovative Singleframe grille, a spacious and elegant interior, with room for up to five passengers, as well as 57 cu-ft of cargo space with the 40/20/40 rear seatbacks folded down, and a suite of driver-centric technologies designed to elevate the driving experience. High-quality leather appointments, remote climate control, an optional air ionizer package and standard ventilated front seats with optional massage feature are some of the key features of the e-tron’s Premium interior. In addition, the SUV comes with the new electric quattro all-wheel drive, that brings electric power to the streets, providing exceptional control and confidence in all kinds of driving conditions.
Now, customers can secure their place in line for their made-to-order SUV, with deliveries scheduled to begin in Spring 2019. The price starts at $74,800.