Audi has launched a new ad campaign in the UK, showcasing its new A6, A7 and A8 models.

One of the spots, titled “The AIs are coming,” heralding the arrival of the AIs, features the Audi A7 and A8 models, with focus on technologies like HD Matrix LED Beam, Active Lane Assist, Virtual Cockpit, Quattro All-Wheel Drive, Audi Pre-Sense Cross-Traffic Assist Rear, Adaptive Cruise Control and Park Assist, which are available as options.

“They are coming” an onscreen line reads at the beginning of the ad, which opens with breaking news raising the question if artificial intelligence is a threat. “For our jobs. For our homes. For our cars. And they won’t stop until they control everything… boring” subsequent onscreen lines read throughout the spot.

The 5-door A7 Sportback with iconic exterior design, LED headlights, MMI Touch, Virtual Cockpit and rear-view camera, is available for purchase from £47,140. The S Line is available from £50,040. The A8 range includes the 4-door A8 Saloon, with Audi Virtual Cockpit, Audi Sound System, rear-view camera and LED headlights with high beam assist, from £69,415, the A8 L, from £73,410, and the S Line, from £77,905.