Arby’s showcases its Deep Fried Turkey Sandwiches in a new commercial.

“How did Arby’s finally make the turkey sandwich exciting? We deep-fried it,” the voiceover says on the 15-second spot, specifying then “just the turkey part, not the whole sandwich”.

Arby’s range of Deep Fried Turkey Sandwiches, first added to its menu in October 2017, includes the Cajun Deep Fried Turkey sandwich, which has Cajun-seasoned fried turkey, crispy onions, lettuce, tomato, and Cajun spread, the Gobbler, which includes marinated deep fried turkey, pepper bacon, Swiss cheese, cranberry spread, spicy brown mustard, lettuce and tomato on honey wheat bread, and Deep Fried Turkey BLT, which features crispy pepper bacon, shredded lettuce, sliced tomatoes, mayo, cheddar cheese and crispy deep-fried turkey breast on a star cut bun.

Arby’s turkeys are seasoned with salt and pepper and infused with a brown sugar brine, then oven-roasted, deep-fried, and sliced. The meat comes boneless with the skin on, and is served on the three sandwiches, available for a limited-time only at participating locations nationwide.