Amazon has released a new ad, introducing Prime Wardrobe, a brand-new Prime benefit that lets you try before you buy and pay only for what you keep.
The 30-second spot features a young man in front of his laptop, being informed that he got the job he had interviewed for. After ending the videocall, he starts panicking as he realizes he really needs some clothes. He decides to use Prime Wardrobe, which gives him the chance to try the clothes he wants before actually paying for them.
With Prime Wardrobe, members can choose between three and eight items of clothing, shoes or accessories from the vast selection available – including great styles from amazing brands for women, men, kids and baby. Once the box arrives, recipients get seven days to try everything on in the privacy of their own home and then simply return the pieces they don’t like or don’t suit them and only pay for what they keep. When it comes to returning, the process is meant to be hassle-free, thanks to the smartly resealable and to the pre-printed return label, which comes with the order. The items to be returned are to be put in the box, the label should then be attached to the box and subsequently the package should be dropped off at a nearby UPS location.
Prime Wardrobe is now available to all Prime members.